Site Intensity - It’s A Logarithmic Scale!

• New e-commerce business

• New customer services

• Customer details and mass customization

• Content enrichment and proprietary information for “subscribers”

• Interactive electronic affinity groups and service support

• Delivery of products

• Order placement and status tracking

• E-mail for Q&A and presales support

• Online catalogue and information

• Simple presence

Cost - Risk - Business Impact - Customer Impact -Channel Impact - Profitability? - Competitiveness -Required Agility - Implementation Difficulty

Previous slide

Next slide

Back to first slide

View graphic version