Core Product
or Service
Auxiliary
Services
"At Time of Sale"
"During the
Relationship"
"Great price"
"Product does
what they say"
"Low maintenance
cost"
"Long life"
"Easy to get,
Fast,
No Hassles,
No Mistakes"
"Easy, inexpensive
to get serviced"
"Very good at
recovering from
mishaps"
"What they
buy"
"How they
want to
do business"
Source: CSC Index and Treacy & Company
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