Choose/
Specify
Pay
Deliver
Install
Status
Inquiry
Order
Replace/
Upgrade
Maintain/
Repair
Hotline
Product/
Process
Support
Joint
Initiatives
Account
For
Inventory
Train
"Get It"
Product/Service
Delivery
"Fix It"
After Sale
Servicing
'Use It"
Usage Enrichment
Customer
Resource Life Cycle
Source: CSC Index and Treacy & Company
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