Cybermediaries/Infomediaries

• Organize buyers (e.g., purchasing power)

• Organize sellers (e.g., Chemdex)

• Organize the market

  • Matchmaking
  • Aggregation of needs
  • Bid/ask engine
  • Hidden inventory
  • Notification service
  • Referral service
  • Upsell
  • Consultative advisory

W. Mougayar, “Aggregation Nation,” Business 2.0, October 1998, pp. 90-98.

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