Babson College
MIS-7550 - Deploying I.T. Strategically
Assignments for September 28, 1998
Reading Assignments
1. Please review the statistics regarding the web, business activity on the web, consumer activity on the web, and internet population from the following sites:
http://www.computerworld.com/home/Emmerce.nsf/All/growth
http://www.computerworld.com/home/Emmerce.nsf/All/consumer
http://www.computerworld.com/home/Emmerce.nsf/All/pop
http://www.computerworld.com/home/Emmerce.nsf/All/bus
2. Please read B. Ives, "I.T. and Customer Service: An Opportunity for Sustained Competitive Advantage???".
Be sure to explore each part of the customer service life cycle. See sites:
http://www.cox.smu.edu/mis/talks/www/cslc/abstract.html
and
http://www.cox.smu.edu/mis/talks/www/cslc/cslc1.html
and beyond. These sites also have some interesting links beyond the scope of this reading assignment.
3. Read D. Skyrmes paper entitled "Internet Commerce: New Ways of Building Markets,"
http://www.skyrme.com/insights/23intc.htm.
This small consulting firm offers some rich articles on IT management, and more recently, knowledge management
and e-commerce.
4. Read D. Hoffman, T. Novak and P. Chatterjee, "Commercial Scenarios for the Web: Opportunities and
Challenges,"
http://www.usc.edu/dept/annenberg/vol1/issue3/hoffman.html. This article hightlights different types of
internet interactions.
5. Scan M. Sarkar, B. Butler and C. Steinfield, "Intermediaries and Cybermediaries: A Continuing Role
for Mediating Players in the Electronic Marketplace,"
http://www.usc.edu/dept/annenberg/vol1/issue3/sarkar.html. Explores new roles for potentially disintermediated channel
players.
6. Scan J. Champy, R. Buday and N. Nohria, "Rise of Electronic Community,"
This link may be dead. If so, ignore this part of the assignment.
http://techweb.cmp.com/iw/583/csc.htm.
7. Read R. Wigand and R. Benjamin, "Electronic Commerce: Effects on Electronic Markets,"
http://www.usc.edu/dept/annenberg/vol1/issue3/wigand.html.
Note: Bob Benjamin was CIO are Xerox for many years.
Additional References (Not Required Reading for MIS-7550)
B. Ives and S. Jarvenpaa, Case Study on "Digital Equipment Corporation: The Internet Company (A)," http://www.management.mcgill.ca/homepage/Leean/dec.htm. Excellent background as seen from a commercialization point of view.
http://www.computerworld.com/ Find the Emmerce section, and then find the electronic commerce articles. See article entitled " Role Reinforcement: Fearing disintermediation, RS Components builds bleeding-edge e-commerce presence," by A. Alper. This site also offers many other articles. See also other articles on "A Cyber Store-Y," and "The Buzz."
http://www.electronicmarkets.org/ Offers a wide range of articles on electronic commerce and marketing. See especially P. Timmers, "Business Models for Electronic Markets;" A. Scharl and R. Brandtweiner, "Conceptual Research Framework for Analyzing the Evolution of Electronic Markets;" R. Josefek and R. Kauffman, "Dark Pockets and Decision Support: The IT Value Cycle in Efficient Markets;" and T. Fong, "Success and Failure Factors for Implementing Effective Electronic Markets." Most documents are downloaded and require a psf reader such as Adobe Acrobat.
http://www.cox.smu.edu/isworld/ecourse/cases.html provides links to many e-commerce sites and case studies, including some of those mentioned below.
http://midir.ucd.ie/~jmooney/isworld/ecourse/online.html and links at same site. Excellent list of online references and links regarding e-commerce. University College Dublin has put an extensive set of references and student papers about e-Commerce on the web. See also the site http://midir.ucd.ie/~jmooney/ecomm96/readings.html for a good bibliography and set of links.
http://www.eff.org/papers/bdgtti/eegtti.html an excellent guide to the Internet.
http://www.home.netscape.com/comprod/announce/roi.html ROI study on Intranets. Touches on right issues. Referenced by many other e-comm sites.
http://dossantos.cbpa.louisville.edu/courses/cis675/commerce/ - B. Ives and S. Jarvenpaa have put this case study on the web several years ago. Much of the site is still valid. The key article is entitled "Electronic Commerce on the World Wide Web." The Customer Resource Life Cycle is also part of the case study.
http://www.cob.ohio-state.edu/~wmuhanna/demo/ec.html Good links to e-commerce case studies and articles, as well a number of representative sites.
http://www.brunel.ac.uk/~csstbmo/CS484/nl.html R. OKeefe, "Nine Lifes Clothing Store: A Case." Raises some of the issues facing a small business in e-commerce. Somewhat out of date but still instructive.
http://internetmarketing.digitalsprings.com/ch6/road.html C. Chofack, "Road King Travel: A Case." Somewhat simplistic but still instructive.
http://internetmarketing.digitalsprings.com/ch11/halfsedhw.html C. Chofack, "Halfsed Clothing Case." Somewhat simplistic but still instructive.
http://internetmarketing.digitalsprings.com/ch16/herald.html - C. Chofack, "San Phillpa Herald Case." Somewhat simplistic but still instructive.
http://internetmarketing.digitalsprings.com/ch18/fredshw.html - C. Chofack, "House of Bikes Case." Somewhat simplistic but still instructive.
http://internetmarketing.digitalsprings.com/ch19/tpc.html - C. Chofack, "TPC Ltd Case." Somewhat simplistic but still instructive.
http://ccs.mit.edu/21c/21CWP001.html R. Laubacher, T. Malone, et. al., " Two Scenarios for 21st Century Organizations: Shifting Networks of Small Firms or All-Encompaswsing Virtual Countries?" (See also the reference in the September-October 1998, Harvard Business Review, "The Dawn of the E-Lance Economy.")
http://www.wired.com/collections/online_commerce/ - Collection of articles from previous issues of Wired on e-commerce.
More Interesting Optional Materials and Sites: Materials Added After Original Assignment Information
http://www.brint.com - Superb bibliography and links to many articles regarding electronic commerce.
http://www.stern.nyu.edu/!mbloch/docs/roadtoec/ec.htm - Article "On the Road to Electronic Commerce: A Business Value Framework" well worth the read.
http://www2000.ogsm.vanderbilt.edu/papers.html - Vanderbilt University has done some excellent research and published a number of papers on the web about EC. This link takes you to some excellent student papers, and links from there can take you to several other papers. Pay particular attention to papers by D. Hoffman and T. Novak.
http://www.heanet.ie/simtel.net/presno/bok/index.html - An online book by Odd de Presno, "The Online World." Good introductory text with many interesting links to demonstrate materials. The message is the partly the media here.
http://www.mckinseyquarterly.com/electron/elco96.htm - "Electronic Commerce Finally Comes of Age" by L. Harrinton and G. Reed. Good article. Value chain and forces focused; building barriers to entry.
http://www.mckinseyquarterly.com/electron/elco98.htm - "Electronic Commerce: Three Emerging Strategies" by K. Berryman, L. Harrinton, et. al. Explores EC from perspective of suppliers, intermediates and buyers depending on your market power (see class notes).
http://www.mckinseyquarterly.com/electron/vaex97.htm - "Value Exchange: Secret of Building Customer Relationships Online" by A. Abela and A. Sacconaghi. Incentive marketing via the web is explored in this article.
http://www.mckinseyquarterly.com/electron/nein97.htm - "The New Infomediaries" by J. Hagel and J. Rayport. Excellent paper on the roles and possibilities of cyber-intermediaries in EC.
http://www.microsoft.com/commerce/whitepaper.htm - An indepth look at the foundations, hardware, software and several case studies for doing business on the Internet from Microsoft's perspective.
http://www.mcb.co.uk/services/conferen/nov95/elecmark.em-01.htm - "Electronic Markets: A Framework for the Analysis of Trade and Its Potential for Development," by A. Bytheway (Cranfield U.) Overviews traditional and electronic trade models, implications of electronic markets and EC benefit streams.
http://www.cnec.org/ecinsight/insight.htm - "A Brief Insight Into Electronic Commerce." Several models for assessing EC are presented.
http://www.mhhe.com/business/mis/zwass/ecpaper.html - "Structure and Macro-Level Impacts of Electronic Commerce: From Technological Infrastructure to Electronic Marketplaces," by V. Zwass. Discusses level and intensity of EC transactions, and discusses benefit streams.
http://www.anu.edu.au/people/Roger.Clarke/EC/Bled93.html - "EDI Is But One Element of Electronic Commerce," R. Clarke. Relates EDI and EC.
http://home.ubalt.edu/abento/ais/webaish.html - "A Framework for Analysis of the Use of the World Wide Web for Business," by R. Bento and A. Bento. Presents a simple framework for analyze EC using marketing, information dissemination, information access and control.
http://www.arraydev.com/commerce/JIP/9702-01.htm - "Commerce Model for Electronic Redesign," by M. Nissen. Short article inter-relating reengineering process elements and the potential for EC to enable in this activity.
http://www.ecresources.com/information/articles/digeconomy.html - "Sizing Up the Digital Economy," by T. Wilken. Good overview article on EC from a workplace and jobs point of view.
http://www.ecresources.com/information/articles/edij7_3.html - "Electronic Data Interchange: A Definition and Perspective," by N. Hill and D. Ferguson. Good overview of EDI and EC, particularly regarding the technical standards in play. (Also see other articles on the 'ecresources' site.)
If you know of sites that are "intellectually rich" regarding electronic commerce, could you please e-mail the site name to Bob Reck - Thanks!!
This page was last updated 10/25/98