Class will be led by Bob Reck.

Read the five articles assigned in the syllabus. Treat the Greyhound article as a Case Study. Some articles are available through this web site by clicking below or visiting the syllabus. An additional reading is also available for the inquisitive, brilliant and ambitious!

Readings posted on the web are listed below:

• Reck, R. & Reck, V., "Managing Change: A Proven Path to Business Success," Innovations, vol. 4, No. 1, Kendall Consulting Group, 1997.
  
• Reck, R. & Reck, V., "Value Disciplines: What Are They? Do You Need Them? How Do You Use Them?," Innovations, Kendall Consulting Group, 1996.
  
• Optional Reading: R. Reck & V. Reck, "The Role of Information Systems Strategy in the Making of Market Leaders," Journal of Information Strategy, 1997.

Be prepared to discuss the following questions, focusing on the Greyhound article.

1. What assumptions did Greyhound executives make about their customers that proved to be incorrect? What would be the correct assumptions? Where do the "correct" assumptions lead your design of Trips?
   
   
2. What value proposition appeals to most Greyhound customers? How might that be different from one for a major airline? What would the respective value disciplines be for the two companies? Where do the "right" propositions/value disciplines for Greyhound lead your design of Trips?
   
   
3. Where does the behavior of the Greyhound executives violate the principles of reengineering as postulated by Hammer in his HBR article? the principles of change management as postulated by Reck & Reck in their Managing Change article?
   
   
4. Define reengineering success. Bring your own list of several companies you know that have been successful in their reengineering efforts. Be prepared to tell a "story" or inject comments about your companies into the class discussion.